We perform in-depth research of your target audience to find out what they respond to and how they behave. Information is based on completed questionnaires. Think of this as finding out about the fish, so we can use the right bait. BUSINESS ANALYSIS: We analyze your business to establish a hook we can use to differentiate your brand from the competition, tout your unique selling points, and use that to reel in your audience. BUYER PERSONAS: We identify different buyer groups and target through comprehensive customer interviews and surveys to gain a deep embedded understanding of why your customers buy from you, what they’re looking for, and what barriers you need to overcome before they give you their business. CUSTOMER JOURNEY MAP: We put ourselves in your customers’ shoes to understand their first-hand experience from the moment they find out about you, to when they click on your site, to when they provide you their email, to when they visit your business or make a purchase. By doing this, we’re able to create the perfect A to Z process for your customers in order to increase your sales and customer response rate.