Developing marketing plans for new products, including advertising and promotional initiatives, plans for sales training, sales strategies to address competitive selling activities, analysis of current competitive situations, product positioning and product pricing. Determining the key performance indicators (KPI’s) to ensure delivery of the UK Business Plan through close collaboration with the Sales and Marketing Managers within the business. Working closely with key stakeholders in the UK and globally to develop strategic plans as well as contribute to the development and implementation of global marketing strategies. Developing the brand and service offering as well as oversee the reimbursement application process for new products and changes to existing products including pricing decisions. Translating unique technological advantages and performance characteristic superiority into benefits for the customer. Composes product literature based on an in-depth understanding of the key elements of the market. Reviewing and analyzing market studies, trade literature, and internet sources to formulate ideas and opinions on areas of opportunity presented by the market place. Maintaining files of competitive material for reference. Tracking and evaluating product performance and sales after product launch. Visiting customer sites. Leading user meetings to discuss product performance. Documenting any performance problems or deficiencies noted.