Before you start any sales and marketing activities you should establish a solid knowledge of the market by making a market description. Who are the customers If you are a business that spend a lot of money on marketing you should maka a Marketing Plan Know your competitors in the market Identify the size of this market You want to have an idea of how many customers you can expect to draw with your business. Overview what your business does Share with your reader the purpose of your business. so i'll make a solid business plan to increase the effectiveness of your project.