I am a strategic communication specialist with a deep expertise in crafting, developing, and executing brand strategies and marketing campaigns from concept to full-scale implementation. My approach blends analytical precision, creative storytelling, and data-driven insights, ensuring that every project is not only innovative but also aligned with business objectives and audience engagement.
I work across a range of industries, with particular expertise in healthcare and pharmaceutical marketing, where compliance, ethical considerations, and audience segmentation require highly specialised strategies. However, my capabilities extend beyond regulated industries to consumer brands, B2B, and technology sectors, where I build comprehensive, omnichannel strategies that create impact and long-term value.
I don’t just create concepts—I build fully structured projects from the ground up, ensuring every touchpoint is strategically aligned. My work encompasses:
🔹 Brand & Market Positioning – Establishing strong, differentiated brand identities that connect with audiences and drive recognition.
🔹 Strategic Campaign Development – From initial insights and ideation to execution and optimisation, I design campaigns that integrate storytelling, audience psychology, and market trends.
🔹 Omnichannel Marketing Planning – Creating cohesive and effective messaging across digital, print, social media, direct engagement, and event activations to ensure brand consistency and reach.
🔹 Content & Messaging Frameworks – Structuring brand narratives and key messaging that align with business goals, whether for HCPs, consumers, or industry stakeholders.
🔹 Audience Engagement Journeys – Mapping out personalised customer journeys to enhance interaction, retention, and long-term loyalty.
🔹 Regulated Market Expertise – Particularly in healthcare, pharma, and highly regulated industries, ensuring compliance with ANVISA, GDPR, and industry-specific restrictions.
🔹 Creative Direction & Execution Oversight – Collaborating with designers, copywriters, and production teams to ensure strategic alignment across all creative outputs.
I oversee projects from start to finish, ensuring that strategic planning is carried through to execution. Whether you need a full brand strategy, a go-to-market plan, a high-impact campaign, or an omnichannel engagement journey, I build frameworks that transform ideas into measurable success.