Loyalogy specializes in loyalty program development and management, customer relationship management, customer research and database analytics. Our emphasis is on loyalty strategy, loyalty/rewards program development and management, transaction database analysis, customer segmentation and marketing performance measurement. We conduct an annual, national study on consumer attitudes and behavior regarding customer loyalty programs.
We help companies determine whether or not a loyalty program is right for their business by conducting internal organizational interviews, analyzing the business economics, conducting in-depth research with customers and assessing share of customer in their category. Using the insights derived from that process we're able to construct a financial model of potential impact and work with management to evaluate the opportunity and make an informed decision.
Marketing analyst, analytics, communication strategy and planning, customer analysis, contracts, data management, marketing analytics.