I'm highly experienced in leading end to end planning processes across many brands categories. I'm able to flex capabilities from brand led global strategy through to locally driven activation and experience planning I'm able to flex between client service leadership and pure strategy requirements, having authored many successful strategies across multiple clients and categories I'm a regular member of new business pitching teams I have a foundation in research and passion for understanding consumers. This enables me to deliver strong insights that balance data lead inputs with real behaviour I'm proficient in developing valuable measurement frameworks, linking activation KPIs to brand and business measures.