Prior to launching new initiatives, there are many tasks and strategies that need to be developed and agreed upon prior to launch ... most aggressive and creative product marketers (including myself) develop a new concept and/or product extension and/or invention and rush to get it out to the market without having a solid, long-term plan, projected revenues and profit margins, P&Ls, business plans and, a marketing and media plan (inclusive of PR and promotional incentives) ... It is human nature and something that even the most experienced business executives fail at accomplishing ... Why? because it gets personal and emotional ... You have to have a third-party perspective, In my opinion! Someone that is experienced, someone that is credible and, someone that can tell it like it is, no matter what the scenario. This is what i do and all that my companies and myself have done for the past 28 years ... We will provide you with a NO-COST outline and recommendation of what we feel need be accomplished prior to attacking the market ... All you need to do is try and relax and be objective ... Does this sound logical to you? Good, then we will be awaiting your call ... thx, Tom