A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you're succeeding or failing. 

A social media marketing strategy is a fundamental work that includes:

• Setting strategy goals and tasks
• Analysis of the current state of the company's pages on social networks
• Market analysis (market size, forecasts and potential in your segment)
• Competitor analysis
• Analysis of the target audience (segmentation, development of audience portraits)
• Choice of communication channels
• Content strategy (creative concept, moodboard, content examples)
• TOV
• Moderation
• Promotion tools (advertising, bloggers, other formats)
• Development of user journeys for your product/service (funnel structure)
• KPI

Stages of creating a strategy:

1. Filling out the brief
2. Issuing access to accounts, advertising cabinets, as well as to the website analytics system
3. Creation of strategy, debriefing
4. After creating a strategy, a 50-minute Skype call in presentation mode + Q&A for the received strategy.

Terms: 4 weeks.

To order write me on this website or on Facebook.