A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you're succeeding or failing.
A social media marketing strategy is a fundamental work that includes:
- Setting strategy goals and tasks
- Analysis of the current state of the company's pages on social networks
- Market analysis (market size, forecasts and potential in your segment)
- Competitor analysis
- Analysis of the target audience (segmentation, development of audience portraits)
- Choice of communication channels
- Content strategy (creative concept, moodboard, content examples)
- TOV
- Moderation
- Promotion tools (advertising, bloggers, other formats)
- Development of user journeys for your product/service (funnel structure)
- KPI
Stages of creating a strategy:
- Filling out the brief
- Issuing access to accounts, advertising cabinets, as well as to the website analytics system
- Creation of strategy, debriefing
- After creating a strategy, a 50-minute Skype call in presentation mode + Q&A for the received strategy.
Terms: 4 weeks.
To order write me on this website or on Facebook.