Technology When advertising comes up with AI, then the real enhancement takes place in segmenting audiences, improving performance, testing variations & optimize spend-automatically, in real-time, and at scale. We execute fluidly, testing & learning to understand what works, with whom, in the context of each platform. Visibility We start with a deep understanding of the buyer’s persona in the advertising industry, to deliver the right message, to the right person, at the right time. Awareness We’re reshaping the real core of advertising, adding value with rich intelligence, minded by our insights disciplinarians, to provide the creative with a human-centric, up-to-the-moment understanding of our audience. We partner with product teams to create intuitive experiences and drive corporate strategy through a deep understanding of our users.