It is important to build a brand strategy, this is because with a strategy you look at where you currently are a business, where you want to be and then plan for how are you going to get there. It is about understanding the business and aspirations and also the customer’s perceptions of you now and what they want to see in the future, what will get them buying more, the key is to understand what they want and what is needed and then you can make a plan to achieve this while out beating your competitors at every stage. This is something that Mint Octopus is good at we know what questions to ask and where to find the information to create the strategic plan for business growth success. The Mint Octopus team are effective at unlocking your potential and working with you to turn that aspiration in to a reality.