We like to keep strategy simple. Strategy is not planning. It’s about making a set of choices which position you to create a continuous advantage. We facilitate these choices with you. You learn how to apply a visual framework which is practical, simple, and We map out your aspirations, the customer segments you serve, your assumptions about the market(s) you play in, the value you create for customers and the models you (could) employ to capture value for your business. We do this while considering your capabilities and the resources you have available to you. You start having better discussions and begin framing your critical strategic choices around revenue decision makers—customers!