Service provides a completed SWOT (strengths, weaknesses, opportunities, threats) analysis for any business in any industry. The analysis will give you detailed knowledge of your business and/or industry. The service also includes one suggested initiative to move your business, territory, job or idea forward towards acquiring new business. This analysis process involves identifying the internal and external factors that can impact favorably or adversely the achievement of a set goal or objective. It is great for new business ideas, business owners, territory sales reps/managers. I have well over 12 years successfully utilizing this format with double digit growth in most every opportunity this has been applied to.