Collecting and analyzing customer, marketing, and web behavioral data. Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance. Creating dashboards, data visualizations, and campaign and website performance reports.
Campaign strategy
o Identifying client objectives and advising on suitable measurement strategies
o Bench-marking performance across all online channels and advising on KPIs
o Using methodical performance analysis to influence/support campaign strategies
Reporting and Analysis
o Developing custom marketing dashboard concepts for client reporting via Excel
o Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data
o Analyzing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth
o Analyzing online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution
o Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
o Performing ad-hoc analytics and conversion optimization consultancies for clients and influencing conversion optimization strategies with solid analytical data