Enabling clients to capitalize on market opportunities through B2B content marketing, lead generation strategies, and thought leadership initiatives that drive measurable business outcomes.
With over 25 years of experience in IT projects, management consulting, and marketing intelligence, I have developed a unique ability to combine technical expertise with strategic marketing. My career spans global consulting firms, IT departments of leading organizations, and IT market research firms, equipping me with a unique dual perspective for IT providers and a IT users.
How I add value:
* IT Market Research: Conducting in-depth studies for top IT companies and international organizations, including the European Commission.
* B2B Marketing for IT Companies: Designing and implementing marketing strategies that generate leads, build brand authority, and enhance market positioning.
* Holistic Expertise in IT Solutions: Comprehensive experience in planning, implementing, and evaluating technology-based solutions to align IT capabilities with business goals.
* Business Process Optimization: Expertise in analyzing and redesigning business processes to achieve operational efficiency and digital transformation.
Currently, I am expanding my expertise in Artificial Intelligence (AI) and exploring its applications in business transformation.