I've done everything from :30 sec. radio spots to +29k word research reports.
Can take highly technical information (like medical) and either:
a. keep it technical for those with expertise, or
b. "translate" so that average people can understand and recognize the importance of it. I am a story-teller. I help businesses and people tell their stories, in ways that engage the folks they want to reach.
I'm also a salesman, for I never forget it if our objective is to 'sell a product."
I've been known for taking very complicated things and "translating" them so that they can be understood (and found compelling) by uncomplicated people. And I've helped make complex things more clear and more powerful, even when the audience is geared for complicated things.
Sometimes I am handed, literally, a "box" full of loose papers, brochures, notes, and cocktail napkins, and asked to turn it into... a web site, a brochure, a sales training program... whatever. I can do it.. Because