efore Euphoria's department head of makeup Donni Davy broke the internet with her work – from alluring pastel eyeshadow to iridescent glitter teardrops – on the hit HBO show, she never planned to be in the industry at all. 

After graduating from the Pratt Institute in Brooklyn, New York, and focusing on photography she switched over to makeup serendipitously. "I wasn't really trying to become a makeup artist. It wasn't a lifelong dream of mine," Davy told PEOPLE on her beginnings. "I didn't even know what [a] film and TV makeup artist entailed. I thought it was all just monster makeup." 

But now, after a decade-long career in the industry – which includes a portfolio that includes Moonlight and The Underground Railroad, an Euphoria collection with Face Lace and an Emmy Award for her work on the series –  Davy is ready to enter the beauty space with her debut makeup brand Half Magic. 

Half Magic is a collection of colorful face gems, glitter, lipsticks and easy-to-use tools meant to bring out the magic in everyone. "I want it to be fun, inviting, not intimidating and just kind of a refreshing way to use makeup...," Davy told PEOPLE on the products, which range from $10-$26. 

From life on-set and working on Euphoria to launching her first company, get to know the makeup artist below.

Was there a certain project that you worked on that drew you to the film industry?