Purpose is a powerful force that inspires action and unites people to combine their abilities toward a cause greater than themselves. Research shows purpose leads to outperformance. People use “vision,” “mission” and “purpose” interchangeably, but they are actually quite distinct. Learn the purpose of purpose and how to create your own. If you already have a purpose, we can analyze your organization to see if your purpose & values are consistently woven into your business model (Hint: often times there are gaps). I've helped everyone from billion dollar asset managers to media startups to non-profits build purposeful organizations.