Core Values are the secret ingredients that make your organization unique. Clarifying values is foundational to building a purposeful organization. Values help you qualify hires and define behaviors. Every organization has values, yet very few have actually identified their REAL values. Enron claimed core values around communication, respect, integrity and excellence. Enron's real values were expressed by the actions of its leadership, which led to the implosion of the company. I'll help demystify core values and give you a proven process for identifying your REAL values. Values are important for all organizations but they are particularly critical for: conscious companies, social enterprises, social entrepreneurship, b-corps, benefit corporations, and purpose-oriented businesses.