Tiktok ads is a fairly new platform. The market has very few specialists here. I have been running Tiktok ads for a few months now. The experience of running ads on all the other social media platforms has helped me swiftly get acquainted with the environment and mold the settings to get desired results. I can assure you to get relevant traffic and higher engagement from the platform. Following would be the workflow: I would be focusing on setting up ads which: About Me My continuous engagement with the latest news will help me into strong-arming not only your Tiktok ads strategy but also help you in the overall marketing strategies across all the channels like Facebook, Instagram, Google ads etc.