TikTok Shop's affiliate marketing program connects creators and sellers in a dynamic marketplace. Sellers can find creators to promote their products, paying a commission only when a sale is made. Creators, on the other hand, can easily find products to sell, recommend them in videos and live streams, and earn commissions on sales. The program offers two types of collaborations:
1. Open Collaboration: Allows all affiliate creators to discover and promote products, expanding the seller's reach.
2. Target Collaboration: Enables sellers to work with specific creators that align with their brand, ensuring promotions reach the most relevant audience.