A TikTok Shop Manager is responsible for overseeing and optimizing the operations of a business's shop on TikTok, focusing on maximizing sales and engagement through the platform’s unique features. This role combines elements of e-commerce management, digital marketing, and social media strategy. Here’s an overview of their core responsibilities:
Account Management
Product Listings
Video Content
Advertising Campaigns
Campaign Strategies
Customer Engagement
Data Analysis
Inventory and Order Management