Top stories on Just Style this week include a look at the March figures for US apparel imports, PVH Europe securing supply of Infinited Fiber Company's Infinna fibre, and an exclusive interview with the executive director of Organic Cotton Accelerator (OCA).

Here are the top stories on Just Style this week:

Myanmar loses appeal for US apparel imports in MarchThe March figures from the Office of Textiles and Apparel (OTEXA) suggest Myanmar is becoming less attractive as an apparel sourcing destination, explains Dr Sheng Lu.

How textile brands are responding to shifting consumer prioritiesHologenix’s Stephen Kelly explains how apparel retailers and textile brands can get new products to market that tap into changing consumer priorities such as self-care, fitness and sustainability.

PVH Europe secures supply of Infinited Fiber Infinna with multi-year dealPVH Europe has partnered with circular fashion and textile technology group Infinited Fiber Company to elevate the sustainability of products offered in the bloc under PVH’s Calvin Klein and Tommy Hilfiger brands.EXCLUSIVE Q&A: Organic Cotton Accelerator director says Pakistan has “huge potential”
The executive director of multi-stakeholder organisation Organic Cotton Accelerator (OCA) shares the untapped opportunities for organic cotton in Pakistan and the importance of creating a more sustainable apparel sector.