When prospective clients arrive on your website to inquire about your products or services, your virtual assistant will supply them (to the best of his or her ability) with the relevant information. This virtual assistant could be polite and personable; still, that might not be enough. I have been on many websites, and there is a recurring theme: the attending assistant will have no real grasp of proper grammar. In just a few lines of text, he or she would have run afoul of many punctuation and grammar rules. The implication of this linguistic ineptitude is temporarily concealed, yet becomes costly in the long run. Bad grammar has cost so many businesses potential customers, and the reason is simple. Humans are particular about appearance, hence the fortune spent on branding (including playing attractive people as the protagonists in movies). As a result, your likely shoppers will doubt your firm's ability to deliver admirable services. They would subconsciously assume the grammatically flawed responses they've received implied a lack of professionalism. They might think that "A company that has refused to maintain adequate standards for something so elementary would probably be incapable of providing us with excellent services." I'm a virtual assistant who is persuasive, affable, efficient, and proficient in the art of communication. Kindly let me respond to those emails, in sterling grammar. Allow me to increase your conversation rate, with pristine English. Hire me as your virtual assistant, and receive complimentary feedback on how competent you are. There is a thin line between another inquisitor making up traffic number and a client who becomes a patron.