You are either a tourism board (NTO,CVB), hotelier, incoming or outgoing agent and want to expand in uncharted territories! The challenges you will face is, how to create awareness (demand) what are the best ways to penetrate emerging markets, who should you partner with and what would be the best action plan (risk-averse). I have experience in running tourism boards and airlines based in the lucrative Middle East , China, India and ex-CIS countries.