Roots Infovision works on software-as-a-service (SaaS) model and targets all those firms that have dedicated field executives visiting other well-established companies and individuals frequently. The mobile-based products are aimed to help the executives perform several below-the-line marketing campaigns, retail audits, customer service, order/inventory management or retail merchandising by allowing them to capture information on the go. Roots Infovision strives to bring businesses closer to their markets with its state-of-the-art analytics and at the same time empowers the employees with convenient and portable technology.