Planning and scheduling of advertising campaigns.
Coordination of ad creative development and production.
Management of advertising budgets and spending.
Analysis of advertising performance and optimization of campaigns.
Negotiation of advertising rates and contracts with media outlets.
Collaboration with internal teams and external partners to ensure timely delivery of advertising assets.
Monitoring and reporting of advertising metrics and KPIs.
Identification of new advertising opportunities and emerging media channels.
Implementation of ad trafficking and tagging for accurate tracking and reporting.
Troubleshooting of technical issues related to ad delivery and measurement.