My name is Sofía Di Giallenardo, a technical-scientific translator EN ES from Argentina who localizes your text to sell your products or services; I always focus on Paul Grice, an English philosopher who talked about the Cooperative Principle, efficient communication, and much more. In an effort to sell a service, the language of advertising portrays an image in the audience and creates a contribution in the base of pragmatics. Nevertheless, the context doesn’t always contribute with the meaning and translators don’t always follow Grice’s maxims and the Cooperative Principle, which states “make your contribution such as is required at the stage at which it occurs, by the accepted purpose or direction of the talk exchange in which you are engaged.’’ (Kleinke)