#1: Share valuable content in your own voice #2: Use keywords in your tweets #3: Share links to useful content #4: Use search features to discover what your clients want #5: Connect with the right people and tweet with them #6: Use a classic icebreaker #7: Cultivate relationships #8: Engage your audience #9: Be helpful #10: Transparency lends credibility #11: Use hashtags to create and curate conversations around your brand #12: Share links back to your website for list-building #13: Tweet links to your blog more often #14: Connect your LinkedIn account with your Twitter account #15: Take advantage of tools to help curate and share relevant content #16: Add columns of searches in HootSuite #17: Get a Twitter tutorial from your teenager