Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. It's about engaging with your target audience and interacting with them. Instead, Business that just publish content and hope that something happens to improve your brand. First I set some objectives and goals on Twitter. Measure, Track & Analysis: Of course, all of my goals include a specified deadline. This could be weekly, monthly, quarterly or whatever works best for your industry. I use a social media management tool and a website analytics tool to measure your activity and track your goal’s progress.