the ability to write good, clear copy in a variety of styles with accurate spelling and grammar; excellent teamwork, communication and interpersonal skills; logic, creativity and imagination; ability to work under pressure and meet tight deadlines; strong organisational skills; self-motivation, flexibility, stamina and the ability to adapt; confidence, enthusiasm and determination; accuracy and attention to detail; the resilience to accept criticism of your work; commercial awareness with the ability to understand the target audience; an interest in popular culture, new trends and styles; good research skills; administrative, IT and proofreading skills.