There are four key principles of good customer service: It's personalized, competent, convenient, and proactive. These factors have the biggest influence on the customer experience. Service experience is the end-to-end set of customer experiences that add value to a service. This is typically viewed from the customer perspective as a journey whereby a customer discovers, purchases, experiences and participates in a service. Essentially, the 3 important qualities of customer service center around three “p” s: professionalism, patience, and a “people-first” attitude. Although customer service varies from customer to customer, as long as you're following these guidelines, you're on the right track. Customer service experience is the overall experience of a customer based on interaction with a company's sales, support and service teams before, during and after a purchase. For example, someone calls the customer service number of a telecom operator for a specific issue with their current phone bill. Good customer service typically means providing timely, attentive, upbeat service to a customer, and making sure their needs are met in a manner that reflects positively on the company or business.

Customer service is the act of providing support to both prospective and existing customers. Customer service professionals commonly answer customer questions through in-person, phone, email, chat, and social media interactions and may also be responsible for creating documentation for self-service support.Organizations can also create their own definitions of customer service depending on their vaues and the type of support they want to provide. For example, at Help Scout, we define customer service as the act of providing timely, empathetic help that keeps customers’ needs at the forefront of every interaction.

Why is customer service important?When 86% of customers quit doing business with a company due to a bad experience, it means that businesses must approach every support interaction as an opportunity to acquire, retain, or up-sell.Good customer service is a revenue generator. It gives customers a complete, cohesive experience that aligns with an organization’s purpose.According to a variety of studies, U.S. companies lose more than $62 billion annually due to poor customer service, and seven out of 10 consumers say they’ve spent more money to do business with a company that delivers great service.Understanding that customer service is the cornerstone of your customer experience helps you leverage it as an opportunity to delight customers and engage them in new, exciting ways.Good customer service always starts with a human touch. Personalized interactions greatly improve customer service and let customers know that your company cares about them and their problems. Instead of thinking of service as a cost, consider it an opportunity to earn your customer’s business all over again. Consumers have identified competency as the element that plays the big role .