Copywriting
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Copywriters spend their days writing prose for the purpose of advertising to promote and sell goods and services. For example, a copywriter might write a new jingle for a cereal commercial, or come up with a new company slogan.Copywriting might be found on:
Website pages
Brochures
Paid ads
Landing pages
Product pages
Here’s a copywriting example from my website. It’s actually a popup that displays after a reader has been on the page for a few minutes:
copywriting example neil patel website
Notice how it’s short, to the point. There’s no fluff; instead, it focuses on the benefits and the next action users should take.