As UX UI Designer, I help brands to solve problems that arise due to bad usability in their designs. I solve business identity problem by making the possibility of the design to be reminded forever which makes a brand. Strong hold on grid systems for making the balance. I work as a generalist designer and follows user centered design framework. I design the product by following the product development lifecycle such as empathy, define, ideate, design. I perform user experience research, define pain points, ideate solutions to the problems, create prototypes, high fidelity designs and implement the final product if it's web based.