Hi, I’m Ashley. I'm a writer and storyteller first and a designer second. My love of literature defined the early years of my life, which quickly turned into an insatiable quest for knowledge. My previous career of implementing ERP systems led me to pursue UI design, as I believe even data driven software can benefit from human centered design to improve functionality and visual appeal. Through my design practice, I seek to create aesthetic, user friendly interfaces that simplify navigation and minimize cognitive load.