Designer & Front-end developer with over 10 years of varied technical experience, specialized in creating extraordinary rich web applications and front-end experiences. I craft beautiful interfaces for web, mobile, desktop and native platforms with a focus on usability and data-led approach to design. Participate in mapping out the information architecture and brainstorming content ideas with developers/clients. Provide visual design (wireframes, high-fidelity mockups), and carefully implement them into working HTML prototypes. Work with developers to integrate markup across projects and conduct A/B testing, create conversion funnels and iterate based on the feedback/data available.