As a Product designer, my intention is to build a bridge between the art and the functional goal-oriented design. Using creativity, art can be applied and goals like marketing & communication can be achieved without using words.  For me, Product design can be described as the sphere of human activity that lies at the crossroads of several disciplines like, visual arts, communication, and psychology. My job as a designer is communicating by means of visual elements like images, shades, fonts, color & shapes.  I like to believe that design is 'Art with a purpose', now the purpose can be getting an interactive website, making a smooth UI or designing an infographic to describe complicated processes.  After having worked for over 10 years in spheres like mobile applications & animation I have developed expertise in working with people to convert their visions into perfect designs. Being able to work with various tools allows me to express ideas in ways that are no possible by one single application.  A good design is not a beautiful design but a design which is able to convey the intended message in the simplest form. I like exploring new challenges to continuously enhance my skills & be ready for constantly changing industry demand.