Stage 1: Discovery and Research
Stage 1A: Client Consultation and Project Goals
- Understanding Client Objectives: In-depth discussions with the client to grasp the purpose, target audience, and desired outcomes of the design project.
- Brand Identity Exploration: Exploring the client's brand identity, values, and aesthetic preferences to inform the design approach.
- Competitor Analysis: Researching competitors and industry trends to identify design opportunities and benchmarks.
Stage 1B: User Persona Development and Needs Analysis
- User Persona Creation: Developing detailed user personas based on the target audience to inform user-centric design.
- User Needs Analysis: Identifying user needs, pain points, and expectations through surveys, interviews, and usability studies.
- Defining Design Objectives: Collaborating with the client to establish specific design objectives and success criteria for the project.
Stage 2: Design and Iteration
Stage 2A: Wireframing and Information Architecture
- Wireframing: Creating wireframes to outline the structural layout and hierarchy of information.
- Information Architecture: Establishing a clear information structure for intuitive navigation and user flow.
- Client Feedback and Iteration: Engaging in feedback sessions with the client to refine wireframes and ensure alignment with project goals.
Stage 2B: Visual Design and Prototyping
- UI Design: Developing a visually cohesive and aesthetically pleasing user interface (UI) based on the approved wireframes.
- Interactive Prototypes: Creating interactive prototypes to visualize user interactions, transitions, and design elements.
- User Testing and Feedback: Conducting usability testing with real users and gathering feedback to make informed design refinements.
Stage 3: Finalization and Handoff
Stage 3A: Design Refinement and Finalization
- Iterative Refinement: Implementing client and user feedback to refine the design iteratively.
- Finalization of Design Elements: Finalizing color schemes, typography, imagery, and other design elements for consistency.
- Client Approval and Sign-off: Collaborating with the client for final design approval before moving to the handoff phase.