UI/UX design is the process of creating digital interfaces that are both visually appealing and user-friendly. User Interface (UI) design focuses on the look and feel of digital products, while User Experience (UX) design is concerned with the overall experience that users have when interacting with a product. A good UI/UX design can help businesses create engaging and intuitive digital experiences that keep users coming back. UI/UX designers use a variety of tools and techniques to create wireframes, mockups, and prototypes that can be tested and refined to ensure that the final product meets the needs of its intended audience.