As a user experience designer, I am focused on creating remarkable individual experiences. I am responsible for every aspect of a user’s experience - the overall flow and layout of the screens, the fields and information presented, the actions and interactions that are provided, and the visualizations of the information/data. I provide overall stylistic guidance while visual designers handle the implementation of the visuals. And finally, I draw from many other disciplines including cognitive and perceptual psychology, linguistics, cognitive science, architecture, product design, theatre, information design, information architecture, ethnography, brand strategy, interaction design, service design, storytelling, heuristics, technical communication, and design thinking which allow me to develop new ways of presenting information and assist clients with identifying new tools in their solution that they don't realize yet.