I recognize how important it is for clients to understand and know as much as possible about their customers. My job is to first research, and secondly channel that knowledge, along with our digital expertise, to create superior and memorable online experiences. I adhere to a process consisting of five phases: Define - Clearly defined scope of work, including acceptance criteria and KPIs to measure the success of projects Gather - Getting to understanding your business and users, to uncover insights Ideate - Exploring our research to understand and prioritize a strategic plan, to define, direct, and impact your objectives Wireframe - Create Interactive wireframes to make changes on the go as this step is iterative. Design - Once the wireframes are finalized, design look & feel of each page.