GRAYSON DOUB Email: Gdoub123@gmail.com
LinkedIn Link: Linkedin/Grayson Doub
User Experience Researcher with 5 years of experience in mixed-methods research,
usability testing, and data analysis. Passionate about leveraging research insights to drive
strategic decisions and enhance digital experiences. Adept at leading cross-cultural
studies, stakeholder communication, and scaling research operations in Agile
environments
EXPERIENCE
SENIOR UX RESEARCHER: FULL TIME
HILTON HOTELS: 2023 – JAN 2024
Designed and executed research plans using usability testing, interviews, surveys,
and data analysis to understand user needs, decision-making processes, and social
influences on travel behavior.
Led international research studies in the UK and India, gathering cross-cultural
insights to inform Hilton’s global product strategy.
Established UX research best practices and scaled impactful research as the first UXR
on the marketing team.
Conducted research using UserZoom and UserTesting in an Agile environment.
Spearheaded Hilton’s first-ever WhatsApp study in India, with findings influencing
Hilton’s digital strategy across multiple regions (Middle East, Australia, and Europe).
Collaborated with machine learning engineers to redesign accessibility-focused room
descriptions for 300+ Hilton properties, improving booking clarity and inclusivity for
wheelchair users.
ASSOCIATE UX RESEARCHER: FULL TIME
AMICA INSURANCE: 2021 – 2023
Conducted usability testing, interviews, card sorting, and mixed-methods research to
analyze user interactions and improve digital experiences.
Led an FAQ feature initiative that reduced customer call volume by 23% and
improved customer satisfaction by 15%.
Developed and presented research insights to stakeholders, guiding design and
product decisions.
QUANTITATIVE UX RESEARCHER: CONTRACT
TOBII PRO: 2021
Utilized eye-tracking technology to collect behavioral data on consumer decision-
making, contributing to a deeper understanding of visual attention and engagement.Analyzed quantitative data to optimize product layouts and marketing materials
based on consumer gaze patterns.
JUNIOR UX RESEARCHER: INTERNSHIP
AUTISM Collab: 2020 – 2021
Conducted usability testing and user interviews to improve digital communication
tools for providers working with clients on the autism spectrum.
EDUCATION: BACHELOR OF SCIENCE: PSYCHOLOGY-2018
SKILLS:
Research Methods: Mixed-Methods Research, Usability Testing, Accessibility
Research, Survey Design, Data Analysis, Journey Mapping, Information Architecture
Tools & Software: UserZoom, UserTesting, Figma, SPSS, Eye-Tracking Technology
Collaboration & Communication: Stakeholder Engagement, Research Storytelling,
Workshop Facilitation, Presentation Skills
Work Environments: Agile, Cross-Cultural Research, Global Product Strategy