Hi! I’m Dana and I am insatiably curious and passionate about User Experience Research with 2+ years experience in freelancing and project management. I’ve worked with businesses bridging the gap between business needs and user expectations to create revenue opportunity. I have led case studies from the initial discovery phase to optimizing and understanding their user goals and tasks. I have helped businesses uncover what needs to be refined and improved in their design to reduce execution risk. I am proficient in qualitative and quantitative research methods including user interviews, task based usability testing, personas, journey mapping, user flows, wireframing, service design, and data analytics. My BS degree in Sociology Research combined with my certification in UX Research from Nielsen Norman Group and extensive experience in project management has me well equipped to take on the challenge and help you create a clear strategy for your product to be designer for your user and business goals.