My journey to design world started 14 years ago. During those years I have partnered with great companies like MTV, Oriflame, Philip Morris, Tele2, Danske Bank, BMW, IKEA, Telia Sonera and Swedbank – as well as countless start-ups, local companies, individuals. And if you twist my arm I can also tell you about some awards I’ve won: Golden Drum, Awwwards, The Fwa & etc. I took up any challenge in the field of digital technology and visual communication. Through attempts and failures, I learned how to understand people‘s expectations and how to deliver great user experiences. I have the right set of skills gained from working on hundreds of digital projects in fields related to everything from e-commerce and corporate website to advertisement and branding. I’m passionate about creating products and services that delight and positively impact the people who use them. I believe in Goal Oriented Design, there is nothing people do that can not be defined as a goal. In my job I use “Job-to-be-done” framework that forces you to look at our product the way customers do.