Most companies struggle to stand out. Inexperienced marketers and entrepreneurs try to cram all their strengths into their messaging in fact losing the clarity of proposition which is one of the critical success factors. Honest and powerful value proposition statement will last you a decade or more attracting the clients you want. As a successful repeat founder and a VC, I was able to learn the art of great positioning statements from the best marketers, accelerating programs and mentors. Making a workshop on team`s DNA and value proposition is an ultimate requirement for every company planning for stellar growth.