What is Landing Page?Due to Unbounce, landing page is:
“A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. Dedicated, promotion-specific landing pages are what we’ll be focusing on.
Dedicated landingpages are standalone pages that are designed for a specific marketing campaign.”
A landing page can be used for almost any purpose, sell product or service, invite people towebinar or event, get visitor’s email address, offer a discount or make an announcement.
But your purpose should be clear and lead to some call-to-action buttons.
Why do you need a landing page? If you have a specific goal to achieve, a landing page could bein handy.
Your goal could be growing your email list, increase brand awareness, or make a profit.
The primary goal of any landing page is lead generation, of course. Landing pages are build togrow your audience, so that you can promote future products, offers, and discounts to a ‘warm’audience and build a community around your brand.
48% of marketers build new landing page for each marketing campaign, which is a half ofbusiness owners.