Video production is the process of creating a video. This could be a short film, a full-length movie, business marketing video, television commercial, music video, internet or social media video, vlog or any other type of moving picture(s). The three video production stages are: 1. Pre-production = Planning Video A video could give a general overview of your business, products and/or services. Your video should show a potential customer why they should choose your product over your competitor's product.