Tools – Business Prospecting – Identify the Business Owner / Decision Maker / Key Stakeholder’s name, phone number and email address using information on LinkedIn, Company Websites, Informational Cold Calls and Social Media Presence Creating a prospecting schedule and assigning definable business practices with daily and weekly small manageable goal Develop Lead Generation programs to create prospect’s interest in the products and services with realistic Business Goals and Key Performance Indicators tracked in a Dashboard Attract qualified leads by publishing content, leveraging the website, social media and search with promotions, Ideas / Improvements, Comments and Network Opportunity Assessment and Qualification of small and medium sized businesses in the US / UK / APAC market to find and connect with new clients Uncovering and clearly identifying the prospect’s critical business issues / challenges and sending personalized and targeted Cold Emails, LinkedIn Messages sharing insights that will be interesting to the prospect Engaging with prospects at different stages of Consideration, Evaluation, Purchase, Experience to generate a consistent pipeline of leads Identifying and managing prospects throughout all stages of their decision journey from unqualified leads to satisfied repeat customers to advocates Defining the target customer using customer decision journey models to identify who they are and what’s their decision making process Project 1 – Project 2 – Project 3 – Digital Marketing initiative of an E-commerce solution by a VoIP Based Telecom Provider