Customer online reviews. Monitor online ratings and respond accordingly. Monitor trends in social media tools, applications, channels, designs and strategy. Identify threats and opportunities in user-generated contents surrounding the business. Report notable threat to appropriate management. Analyse campaign and translate anecdotal or quantitative data into recommendations and plan for revising the social media campaign. Monitor effective benchmarks(best practises) for measuring the impact of social media campaign. Analyse, review and report on effectiveness of campaigns in an effort to maximize results.