We all say "logo" when we talk about the visual identidy of a brand, I can help you designing your own visual identity, there are for main types of identities: Lettermark. A lettermark logo is tipography based and exclusively made up of a company brand initials, ie. BBC, UFC, EA, NASA, IBM, etc. Workmark. Wordmarks are tipography based and usually focused on the name of the business or brand, ie. google, sky, Cadbury. The main differences between these two: Lettermark are initial letters name of brand | Wordmark are used for Full name of brand Lettermark is single or two letters | Wordmark are combination of letters Lettermark represent by letters | Wordmark represented by words Brandmark In contrast to the first two types of logo, a brandmark (also known as a pictoral mark) abandons text completely. Apple’s apple, Nike’s swoosh and Twitter’s bird are all examples of iconic brandmarks. Combination Mark The final basic kind of logo uses a brandmark alongside a wordmark or lettermark. This is probably the most commonly used, and well-known examples include Adidas, Mastercard, and British Steel. Each project is different, I'll gladly send you a quote on the right type of image identity you need, and the right message you want to transmit, I'll be happy to work with you.