Expertise
· Analysis of user behavior on the site: conversions, click maps, forms, cohort analysis, etc., as well as the formation of recommendations based on the analysis to finalize the site;
· Unit economics ads campaigns, competitor analysis;
· Setting up web analytics (pixels);
· Creation and implementation of conversions/events both in advertising accounts and using Google Tag Manager;
· Creation of custom variables and scripts in Google Tag Manager;
· Analysis of traffic sources and development of recommendations for the redistribution of advertising budgets;
· Analyze the interests and needs of users/customers / potential target audience and help develop the product;
· Analytics of the effectiveness of advertising campaigns, planning/forecasting;
· Collection of marketing information, development of research methods, analysis of the parameters of marketing market research - segmentation, capacity, target audience, competitors;
· Automation of reporting, and creation of dashboards (Google Data Studio);
· Audit of web analytics systems;
· Analysis of statistics on traffic sources, formation of conclusions and recommendations;
· Knowledge of A/B testing tools (Google Optimize);
· Experience in project work for a US digital agency.
Skills
· Keyword Planners (key collect/keyword dominator);
· Yandex Direct (forecast, planning, creating ads);
· Yandex Metrika (web analytics);
· Google Ads (forecast, planning, creating ads);
· Google Tag Manager (setting goals and events);
· Regular expressions;
· Google Sheets;
· Google Search Console;
· Google Optimize (A/B tests);
· Looker Studio (building dashboards/reports);
· Google Analytics (web analytics and creation of special parameters and events, including for UTM tags);
· DevTools;
· SQL (basic);
· HTML/CSS;
· JS (basic);
· Cohort analysis;
· Attribution models;
· Gathering the semantic core;
· Monitoring and analysis of competitors;
· Formation of hypotheses to improve conversions;
· Analysis of trends with recommendations for improving efficiency.